GROWNIS.
EN/RU

Senior expertise.
AI speed.

A full-funnel marketing agency built on 15+ years of experience, AI tooling, and a network of trusted partners.

Get in touch → See what we do

What we do

Positioning
Nail the problem you solve and who for.
Problem definition & goalsSegmentation, ICP & JTBDCompetitor & category analysisPositioning & messagingOffer / value proposition
Lead generation
Bring in the right leads — not just traffic.
Paid media (Meta, Google, programmatic)SEM & SEO basicsLanding pages & offersTracking & attribution (UTM, GA4, CRM)Funnel & A/B optimization
Retention
Turn buyers into repeat revenue.
Lifecycle & CRM strategyEmail & trigger flows (onboarding, win-back)Loyalty & promoRFM, cohorts, churn & LTVPersonalization
SMM & PR
Be found and trusted before the first call.
Content system & calendarSocial media managementPR & mediaCreators & ambassadorsBrand presence — cases & proof

Who we are

GROWNIS is Maria Bratchikova and Alyona Kozlova — growth experts who take companies from finding insights to scaling the business. 15+ years of experience, AI infrastructure, and trusted contractors. Based in Barcelona, working with projects worldwide.

Maria Bratchikova

Customer lifecycle, retention and loyalty, product management. 15+ years in Martech. Sportmaster (sports retail), Petrovich (DIY retail), fashion retail.
LinkedIn →

Alyona Kozlova

Media, brand and performance strategy. 15+ years: OMD, GroupM, Dentsu; S7, Coca-Cola, Bosnalijek, Leo Pharma, Astellas (managing budgets of €10M+ a year).
LinkedIn →

Engagement models

/ 01

Project / KPI-based

One task or metric, a clear result and deadline.

/ 02

Setup

A one-time foundation: research, strategy, positioning, launch.

/ 03

Ongoing

Continuous delivery as your part-time Head of Growth.

Principles

/ 01

Senior × AI

The expert sets direction, AI takes the volume and iterations, the expert validates the result. Senior-level quality at AI speed — no juniors on your project.

/ 02

Data-driven

Every decision comes from data and analysis. Transparent reporting at every step.

Cases

Experience spanning enterprise brands with audiences in the millions to high-tech AI projects.

Agentic RAG Challenge
A competition to build AI solutions for law.
356
Teams in a month · target was 100
−15%
Saved on promotion budget
Telesniy
Eastern European body-care cosmetics brand.
+22%
Revenue upside, no ad budget
+5
New products scoped to build and launch
S7 Airlines
Eastern Europe's largest private airline.
×3
Campaign efficiency
−60%
Cost per acquisition
Coca-Cola
Stills category (BonAqua, Fuse Tea, Costa Coffee, etc.).
+60%
Sales of select products
+5%
Brand metrics
Sportmaster
Eastern Europe's largest sports retailer, 30M+ customers.
+60%
Direct-channel efficiency
+30%
Purchase frequency
Petrovich
Top-3 DIY retailer in Eastern Europe, 3.7M online orders a year.
×2.5
Direct-channel revenue
×3
Reach

Focused expertise

Beyond full-scope projects, we take on focused problems — and we know how to speak to niche audiences in their language.

/ 01

Data & Growth partner for agencies

We help creative and branding agencies decide on data: research the market and audience, find growth points, and add expertise in acquisition, retention, and product analytics.

Details →
/ 02

Tech events

Marketing for launching AI/tech events — conferences, hackathons, competitions, demo days, summits — that gather the right technical audience.

Details →
/ 03

CRM architecture & communication automation

Designing CRM infrastructure, integrating communication platforms, automating the customer lifecycle, and building retention systems.

Details → coming soon

Let's talk about your growth

Tell us about the task.
We'll say where we can help.

grownisteam@gmail.com
LinkedIn — Maria Bratchikova
Telegram @nobodytodance